Alice de Kruijs

“She is also named NEW Dutch Photography Talent 2017 - Curated by GUP Magazine..


When looking at myself and reviewing my own work I overall see that through my photography I alsways visually try to identify the people that I photograph. And in addition to that I'm very interesseted in how their life and culture blends into their self being. I aspire to tell that story, especially for those who don't have a voice to express their own story. 

Therefore my work is a combination of fine-art and documentary work. I'm on a quest to express stories that need to be told in my perspective. The last two years I have been struggling to find my own identity as a photographer. I doubted about the strength of my stories that I was telling.  I often asked myself the question what is my goal in photography and when I enjoy it the most. For me photography is not just for making beautiful pictures but I want to express myself, my own vision in life but also  the people that move me. Through my lens I want to contribute to people's life, especially for the people that don't have many chances in life, for them it is hard to create a voice and be understood. It may be idealistic but I try to make a better place doing so. 

My  work frequently touches the subject of identity and diversity and aims to go against the standard ideals and showcase stories through culture and different ethnic backgrounds, my work is a celebration of these differences in culture. As my way of life, I love to conceptually and symbolically tell stories. Usually by showing a different perspective on personal daily life struggles.

As a youth I was inspired by the analogue camera of my father, when growing up I kept  this interest for visual art and story telling.I started making better pictures during my journeys around the world. After my highschool years I started travelling to Israel, India, Ghana and Egypt. During my time in Ghana I  fell in love with Africa. Until today Africa with all it's diversity is still one of my biggest inspirations to make art. At this moment I often travel to Ethiopia were I partime work and travel.  



For inqueries concerning art prints, exhibitions, publications and commissioned assignments please email to

Some of my prints are also represented by OpenStudios and Plainpicture.



University of Applied Photography, The Netherlands.
​AMFI Amsterdam Fashion Institute, The Netherlands
Pearl Academy of Fashion, New Delhi India

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